That's it, exactly what it says... Contrary to the image (whoever) has of Obi-Wan, when they espy he has a piercing, they get hot and bothered and have to have Obi-Wan and explore him all over.

+ If it's a reverse prince albert
++ If he also has a scrotum piercing which is so very *irresistible* when prepping Obi-Wan on all fours.